Matthew Mitchell, Founder + CEO


Matthew Mitchell is a three-time SEC Coach of the Year and the winningest head coach in the history of the University of Kentucky women's basketball program. He established the Winning Tools principles originally as the foundation for his teams’ success. Through Mitchell's focus on the fundamentals, he led the program to new heights―seven 25-plus winning seasons and UK’s first SEC Championship in 30 years. Mitchell now leads the Winning Tools leadership platform, sharing the proven value of these principles beyond just sports.

Lacy Mitchell Arant - Chief Development Officer


Lacy Mitchell Arant began her career at 19 years old when she opened her first pilates studio following her studies in New York City. She opened a second studio two years later along with a high-end athleisure retail store. She exited both in 2018 and transitioned into sales and leadership development. Lacy specializes in business innovation and building systems to promote team and business growth. She also owns and operates a short-term rental real estate company with her husband as a part of her business portfolio. She lives in Madison, MS with her husband and two children.

Do you need a roadmap to reach the next level of success as a leader?

Winning Tools exists for you.

Winning Tools is a simplified operating system for life and business that serves as the foundation for launching world-class athletes, executives, and leaders at-large. Developed by Coach Matthew Mitchell, this is the operating system that built a championship program at the University of Kentucky and earned him an impressive three-time SEC Coach of the Year recognition.


Now, he is taking this proven system off the court to provide high-achieving leaders with a roadmap to reach the next level of success.


We focus on simple, practical and powerful content that you can access easily and quickly. We are confident that the Winning Tools will bring out the very best in you.


We know there are countless options at your fingertips for leadership development – but none like this one. As a busy leader, you will quickly see the value in a system you can implement immediately.


With Winning Tools, you’ll learn principle-driven thinking and become a master of simplified decision making. The byproduct? Amplified productivity.

Let’s Do This!

Next Steps

When you're ready to take the next step toward becoming the leader you know you were built to be, click the button below to learn more about how the Winning Tools can work for you.

Learn More

Next Steps


When you're ready to take the next step toward become the leader you know you were built to be, click the button below to learn more about how the Winning Tools can work for you.

Learn More